This Cylindrical Data Driven Chandelier is The Centerpiece Attraction at WarnerMedia HQ

Looking like something, we have seen in the blockbuster movie iRobot, this cylindrical shaped data-driven chandelier known as the prow sculpture rises through WarnerMedia’s Hudson Yards headquarters in New York and has become the centerpiece attraction at the company. Designed and developed by ESI Design and Parallel Development, the chandelier spans the height of eleven floor and comprises three concentric LED volumes with 352 rings which creates an immersive visual effect driven by data.

The brand’s content colors are illuminated in the chandelier by an algorithm that pulls colors from various WarnerMedia’s movies and Television shows. The algorithm abstractly animates colors across 258,000 LED pixels built into the cylindrical shaped chandelier.