Razer’s New Headquarters in Singapore Mimics the Company’s Branding and Colors

Tech companies tend to be rather creative when it comes to their headquarters and Razer is no exception. The company’s new headquarters in Singapore is designed to look similar to the company’s branded computer systems.

The building is a representation of the company and its brand including colors, logo and the design of the structure itself as well as interior design and decoration.

Over the years the company has established a unique design for its products with its telltale three snakes logo on a black background with bright green accent lighting.

The same design aesthetics was incorporated into the company’s new Southeast Asian headquarters in Singapore’s hub for tech and business.

During the day the building appears to be any other office building but at night the building comes alive and when seen from above looks like a Razer peripheral complete with logo and lighting.

Razer’s new HQ is not exactly revolutionary in any way, it’s a normal building in many aspects but demonstrates the trend of tech companies to decorate their headquarters and office buildings in the unique branding specific to their companies. This not only communicates the company’s branding but serves as medium for advertisement as well.